274. What Is Your Time For?
- Jessica McKinley
- Jun 12
- 2 min read

Have you ever achieved a big goal only to feel... empty? Maybe you hit that revenue target, scaled your business, or finally mastered your schedule. But something still feels missing.
In this episode, I dive into a deceptively simple yet transformative question that successful business owners need to answer: "What is your time for?" As someone who coaches genius women entrepreneurs, I see this question emerge repeatedly when they've mastered scaling their business and creating more white space in their lives.
The concept of earning more while working less is just the beginning of the journey. This week, I share my personal, extensive list of what time means to me - from making things more fun and having deep conversations to receiving uncomfortable amounts of money and being present for my children's development. This isn't about slowing down; it's about being intentional with the only time we have on earth.
Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!
What You’ll Learn from this Episode:
How to avoid getting stuck in "the gap" between your present and future self.
Why earning more money doesn't automatically create peace in your life.
The way to create clear priorities without becoming complacent about your goals.
How to maintain competitive drive while staying aligned with your values.
The difference between chasing success and being intrinsically motivated.
Listen to the Full Episode:
Featured on the Show:
Level up with the Masterful CEO $chool.
Join me in The Mission.
The Gap and The Gain by Benjamin Hardy and Dan Sullivan
Succession - TV series
🌟Catch up with Coach Jess:
Full Episode Transcript:
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