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11. Building a Multi-8-Figure Wellness Brand Through Unshakeable Core Values with Ashley Leroux


Many entrepreneurs believe they have to choose between making money and making an impact. But Ashley Leroux and her husband Patrick built Jigsaw Health, a $22 million supplement company, by asking themselves three ridiculously simple questions: Is profit going up? Is revenue going up? Are we having fun? That’s it. No fluff. And that approach reveals something huge: when you let your values lead your financial decisions, business growth looks completely different.


Ashley isn’t just the CMO and co-owner of Jigsaw Health. She’s a serial entrepreneur with a string of ventures that all follow the same principle: raise the bar in health and wellness without making it a chore. From Firefly Organic Coffee and Market to Orchard Pickleball and executive producing the documentary Breaking Big Food, Ashley shows how mission-driven businesses can scale massively while staying true to what matters most.


Tune in this week as we dig into how Jigsaw Health went all-in on pickleball marketing before the sport blew up, and how producing documentaries became a surprising brand asset. Ashley also shares the mindset shifts that helped her ditch the belief that service equals sacrifice, showing that heart-led entrepreneurs can build responsible, sustainable wealth.


The Most Interesting Women in the World is a six-month mastermind with women who are ready to unleash their fun money season through playing the six money games that we talk about on this show without sacrificing the life that they came to live on this earth. If you want to wake up six months from now with an increased net worth, click here to apply now.


Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!




What You’ll Learn from this Episode:

  • How asking three simple questions can guide multi-million dollar business decisions.

  • Why going all-in on marketing strategies produces better results than toe-dipping.

  • The unexpected benefits of maintaining complete financial transparency with your entire team.

  • Why fun should be a non-negotiable metric for business success.

  • The power of curating community spaces that align with your core business values.

  • How heart-led entrepreneurs can reframe their relationship with wealth and impact.


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