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25. Put Your Soul on a Spreadsheet with a 2025 Annual Report


Remember when you used to get your Spotify Wrapped and spend way too long analyzing every single stat? Well, what if I told you that same data-obsessed energy could be the key to taking your business from "pretty good" to "holy sh*t, did I really do that?”


Here's the truth: Most business owners are flying blind. They screenshot their wins, post their highlights, but have no real idea if they're actually winning the game. Meanwhile, public companies are required to bare it all in annual reports. Every. Single. Number. And I thought... why aren't we doing this? So I started. And it changed everything.


Join me this week as I pull back the curtain on a practice that transformed how I run my business and could revolutionize how you think about yours. You’ll hear why I started creating annual business reports, and how to create your own annual report that tells the complete story of your business year - not just the highlight reel.


Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!


What You’ll Learn from this Episode:

  • Why creating an annual business report can neutralize money overwhelm and help you understand exactly why your business runs the way it does.

  • The specific sections to include in your report.

  • How tracking coaching investments versus earnings reveals whether you're putting your money where your mouth is.

  • What "practice what you preach" statistics actually matter.

  • The reason non-growth years have beautiful stories worth telling and can be even more impressive than revenue jumps.

  • How bearing it all with your numbers builds trust and shows the real correlation between risk and results.


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