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20. Less Revenue = More Life: A Wild Money Conversation with Christa Biegler


What actually happens when you stop chasing revenue trophies and start playing a different game with money? 


This week, I’m sitting down with my friend, colleague, and client, Christa Biegler, to have the kinds of behind-the-scenes conversations most business owners never say out loud: what’s your business really for? How many hours do you actually work? And what’s been way harder, or way easier than you expected on the way to building wealth?


Join us on this episode to hear why you can’t fully outsource your health or your wealth, how Christa gamifies decision-making to avoid burnout, and why “problems are forever” is the most freeing belief you can take into your money life. You’ll learn how she’s restructured her business to homeschool her kids next semester as part of her wealth strategy, what she’s learned from both painful and hilarious real-estate adventures, and how choosing higher-quality problems builds the capacity you need to create a life that feels rich, fun, and fully yours.


Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!


Meet Christa Biegler:


Christa is an award-winning dietitian, nutritionist, and host of the Top 50 Apple Podcasts show The Less Stressed Life. She's built a successful business helping women overcome eczema, food sensitivities, and fatigue, but what fascinates me about her is how she approaches money. She's someone who understands that money is a game to be played - not something that plays you. Over the past decade, she's navigated everything from owing the IRS unexpected amounts to building a real estate portfolio, and she's learned that sometimes the highest quality problems come from the choices we make intentionally.


What You’ll Learn from this Episode:

  • Why throttling her business income by 30% while maintaining the same net profit was a strategic win for Christa.

  • How to identify when you're working too hard for the money you're making and what to do about it.

  • The real reason you can't fully outsource your health or wealth decisions to experts.

  • Why "problems are forever" is more freeing than toxic positivity about money.

  • How solving for time instead of money changes everything about your business decisions.

  • What happens when you shift from caring about gross revenue to focusing only on net profit.

  • The unexpected stress that comes with tax strategies and short-term rental investments.


Listen to the Full Episode:


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Catch up with Coach Jess:



Full Episode Transcript:



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