266. Lessons from Selling $1M+ in Coaching

Jessica McKinley
Apr 15
2 min read

I just crossed the million-dollar mark in my coaching business, and I'm taking a moment to celebrate this achievement while sharing the unexpected lessons I've learned along the way. This milestone has been years in the making, and while it feels incredible, it's also taught me some surprising truths about success.

In March, I asked my CFO to track some all-time metrics from the inception of my business, and we discovered we were only $59,000 away from hitting one million dollars in revenue. We claimed it Million-Dollar March, and of course, we made it happen. While this milestone is significant, it's also completely arbitrary and has changed nothing about who I am or how I operate my business.

For those of you chasing your own money milestones—whether six, seven, or eight figures—I'm sharing the emotional, unexpected, and lesser-spoken-about lessons from crossing this threshold. These insights will ground you in what truly matters and remind you why you're here to do big things in the world. The journey to a million dollars has taught me about celebration, finding my voice, co-creating with clients, choosing discomfort, and remembering what really matters.

Want to learn how to create a goal that’s done before you even start? You need to come to my two-day masterclass, Boardroom Certified, happening on April 22nd and 23rd, 2025, to learn how to think your way to the big leagues rather than hustle your way there. Click here or DM me “BRC” on Instagram to get more info, and I can’t wait to see you there!

Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!

What You’ll Learn from this Episode:

How to choose celebration as an active practice rather than waiting for milestones to make you feel accomplished.
Why imposter syndrome is a natural part of the process.
The importance of viewing your business as both your creation and its own identity that co-creates with the world.
How to recognize and choose discomfort at every level of business growth, even when things are going well.
Why your future clients likely aren't the ones you're currently serving, and how to build from your future, not your present.
The critical value of repeat business and why it's a sign you're delivering exceptional value.
How to live in breakthrough by learning, growing, and adapting without being beholden to past decisions.