19. The Money You See vs. The Money You Can’t See
- Jessica McKinley
- 2 days ago
- 2 min read

The problem with trying to build wealth is that your brain loves what it can see: the Tesla in the driveway, the designer handbags, the tropical vacations. But here's what I've learned: spending money that you have and watching your investments grow is way more fun than the temporary high of looking successful.
This week, I’m talking about the massive difference between being rich and being wealthy, and why most of us are accidentally modeling our money habits after the wrong people. I'm breaking down why the money you can see is actually leading you astray, and why the boring, invisible money habits are the ones that create real financial freedom.
Join me on this episode to discover why I pay myself a set salary even when I have $82k months, how to find the same level of calm and power that comes from not needing to spend money to feel powerful, and the six specific habits my level 10 money players use when no one is looking. Plus, I'll share why having money conversations - even the embarrassing ones about debt - is the fastest way to change your financial future.
Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!
What You’ll Learn from this Episode:
Why richness is visible but wealth is invisible, and how this tricks your brain into modeling the wrong behaviors
The six habits of level 10 money players that happen when no one is looking.
How paying yourself a salary as an entrepreneur prevents lifestyle creep.
Why savings is actually the gap between your income and your ego.
The difference between spending for dopamine hits versus spending on what actually makes you happy.
How to identify which money patterns you inherited from your family and decide which ones to keep.
Why aggressive transparency about money is the key to creating wealth.
Listen to the Full Episode:
Featured on the Show:
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Check out my favorite money books here.
Catch up with Coach Jess:
Full Episode Transcript:
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