Empowered conversation with Kacia Ghetmiri! This visionary behind the "Empower Her" podcast shares raw and real stories that delve into the depths of entrepreneurship, self-discovery, and navigating the twists and turns of life. Kacia explores the power of asking the right questions and staying present in the moment, revealing how she transitioned from climbing the corporate ladder to building a successful network marketing business.
Join Jess and Kacia as they dive into the tactical strategies and mindset shifts that have fueled Kacia's success, as they explore the importance of putting in the reps, leveling up skills, and adding value to others.
Tune in and be prepared to be empowered on this journey of growth, self-discovery, and authentic living.
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*This Transcript is Autogenerated*
Kacia Ghetmiri 0:00
It is interesting how that manifested into our adult life and I want our son to like have a lot of creative outlets and to get to try a lot of things, but to the point where like if you decide that you don't like any more than great you can move on to the next thing as long as you fulfilled your commitment, right? That's a really weird like realization that I've been having. I love that
Jessica McKinley Uyeno 0:19
Welcome to sincerely future you a podcast that helps ambitious women like you make decisions today with the future you in mind. Welcome to sincerely future you episode 205. Today we have a special guests on the show. And I always say that when I bring a guest on the show because truthfully, this is not an interview podcast and when I decide to bring someone else on the show, it's because I know that they will speak directly to your soul. So today, we have Keisha, get Mary on the show, and I just know you, you're gonna love her. Keisha is a life enthusiast a new mama, a multi passionate entrepreneur and a real estate investor. Her podcast, empower her is one of the top rated personal growth podcasts. It's got over 10 million downloads. And I personally have been a super fan of the show since day one. And she also has an engaged community of women who really connect with her high vibe energy that she brings in this interview today. So through her programs, her events, her retreats, I actually had the pleasure last year of speaking in Denver at her empower her live event, she has helped hundreds of women launch podcasts and 1000s of women in the online business space build businesses that they're really obsessed with. Most recently, she and her husband Siena have also built a real estate portfolio together of over $5 million in assets, including long term rentals, mid term rentals and luxury Airbnb is and we talk about the real truth about what it takes behind the scenes as a mom, as a human as a scattered life enthusiast, what it takes get really focused to move your business forward without really losing yourself cannot wait to dive in. I am so excited. This show is for women who want big lives. And the way that we find that here is threefold. It's creating lots of money. It's having lots of time to do and be lost. And how we feel which to me a big life, you just feel the most alive, right? It's not necessarily you feel all the good things, but a big life is gonna mean just a bigger, you know, a wavelength of the highs and the lows. Yeah. And so I knew I was like, as soon as we can get Keisha, out of like the postpartum phase where you're like it really shouldn't bother her during this phase, but we can't have your Are you out of your fourth trimester officially.
Kacia Ghetmiri 3:04
So officially, he'll be three months on Thursday. So yes, I feel so much different hormonally too. And people talk about the fourth trimester. But to be honest with you, just like from the first zero to six weeks, I was saying to my husband's you know, like behind closed doors, I was like, I think I'm just like, fine. I think I'm great. Like, even with the sleep deprivation, I was like, this is really not that hard. But I was running on so much adrenaline. And then I mean, we can dive into this as much as you want to. But after a couple of weeks, I started to feel like I have to start doing something again, because I'm just not built to be a stay at home mom, like just in terms of my personality. And then I started doing things again, workwise and I just swung the pendulum way too freakin far. The other direction, which was tied up in a lot of beliefs around that and what not to and I just didn't know how to build a business with a new baby. So it's like I swung this way. And then I just had to rural swing the other opposite side of the way. And now at the time that we're recording this, we have our first day with our nanny here. And I'm finding my balance and doing this in an aligned way and I'm like buckled up for what is going to be really good.
Jessica McKinley Uyeno 4:08
It's so good. Even just being able to get those like few hours. I know we did it. When I had Mari when I had Calvin I was just in it with him 100% of the time until he was about to but with Mari we were fortunate enough. We brought in someone just five hours, two days a week and even that, yeah, like sanity to the max. And I know like that's not everybody's situation. But I think that that is why for us women who are trying to build build big lives and big businesses. You know, if you want a big business, the questions around like, do we have to pay this pregnancy tax of like, do we have to swing it all the way in one direction and then all the way back in order to figure it out. I mean, got to figure it out. Yes. But do we have to live there in that zone? Or we're like just a mom? And then on another day, we're just a business owner? Or can it be? Oh, yeah. So yeah, to interest to introduce you more properly on the show. I think that typically we have, we have bios, but because of the unique place that you find yourself in, in life, I'm wondering if you would just like to introduce yourself kind of fresh start, right, like day one of a new nanny, you're in a transition period, a pivot, give the listeners some context as to who you are in the way that you want to define yourself and what you do now.
Kacia Ghetmiri 5:37
Yeah, so I'm Keisha, get married. And I'm really excited to have this conversation. And I just have so much like love and respect for what you're doing and what this podcast is all about. Because I think it's really important for us to have really honest, raw, real conversations. I've built my business around that I did the thing that I thought that I was supposed to do at first, which probably a lot of women can connect with, have, I climbed the corporate ladder, and I was like, Ooh, yeah, doing all this stuff. But I had this very visceral gut feeling that I was in the wrong lane. But I didn't know what the right lane was. I had an idea of wanting to be an entrepreneur, but I didn't really know what that looks like. So my first business, as you know, just was in network marketing, which I built a business on the side of my corporate job. My last corporate job was at Google and corporate recruiting. So I did that on the side, built a really large business got to speak to 1000s of women and had was making at the time that I stopped doing it was making about $350,000 a year. And I really loved it for a season. And then that very visceral gut feeling came up again, that was like this is no longer aligned. And what was difficult about that time was when I was first working a corporate job, I knew that I wanted to do something else in the entrepreneurial space. And I left in 2015 from Google. But when I had a lot of success by other people's standards, in this network marketing business, making a lot of money making had a big team was making really big impact, it was actually pretty easy for me to do what I was doing. But it didn't feel aligned. That was actually scarier, because it's the ultimate good to great. And that capacity, right? And so I decided instead of just jumping because at the time, my husband, my now husband, had just graduated from dental school, we moved to San Diego from New York. And he had just started his dental career. And I could tell right away, that it wasn't aligned for him. And for context, he's Persian. So he had a lot of this like feeling of like first generation here in the US if like be a doctor or a dentist, or a lawyer, or an engineer. And I think that was in his subconscious like programming that he actually didn't ever really want to be a dentist. And I picked up on that really quickly. It took him a while to like recognize it for himself. But when that happened, I was like, Wait a second, I thought that this was the time that I was gonna go do something else outside of what I had done in network marketing. But instead, I like cranked up the volume on that. Well, I then started a podcast on the side, which my shows called empower her, I started at the end of 2018. But part of the reason I started it is because I felt like I wanted to create community, and figure out like what I wanted to do next, and do it alongside a community of women. And what was really cool is that gifted me the opportunity to leave the network marketing side of things. And that turned into a business and itself as the podcast started to take off. I created courses helped a lot of podcasters. I've done massive live events, obviously, you know, just you've been you spoke at one of our live events. And you know, I've gotten to do all these cool things since that. But in the current moment, I'm now coming out of like you mentioned, this fourth trimester, I have a three month old baby at the time that we're recording this and it has massively been an identity shift for me, where I'm like, What do I want to do next, that feels really aligned, because I've done all sorts of things in the online space, in my own business. And then my husband and I invest in real estate too. So I'm like, What do I want to do next. And I've really just focused on giving myself some space to get a lot of clarity. And I'm really excited and grateful for a prior version of me since like this podcast is all about future you write a prior version of me that gifted me the opportunity and even the financial space that I could take a break for a second and figure out what I want to do that's actually really aligned not because I need to do in order to make income. And woo Does that feel good? And scary, right? Because I'm like, I don't even know exactly what's going on. Now you like
Jessica McKinley Uyeno 9:21
it. I know a lot of my listeners can talk about rest as actually so much harder than the producing and the grind and the go. So in that transition even though you planned for it, you plan to take a step back, you planned to have all of the space like who is Keisha, who are you who are these big life get in women when they're not producing. Yeah,
Kacia Ghetmiri 9:48
that was a mind F for sure. Because I it was interesting when I stopped. You know, I have my podcast and sponsors on the show and I make income in different ways, but I have a very active business meaning like if I don't do the retreat or the event, or I don't do the keynote, or I don't watch the mastermind, or I don't have the zoom calls for the program, then I'm not actively making money. But we've been taking all the active income from my business and pouring it into real estate, which is more passive. And my husband spearheads all the real estate stuff. So we had intentionally financially done that. But this first quarter of the year, I was like, I'm intentionally not launching things that create income. So who does that make me if I am not someone who's producing as much income as I'm used to producing? And it took me down this really interesting, like, questions that I was asking myself where I'm like, am I, although I wouldn't consciously recognize it, I'm like, am I tying some of my value to how much money that I'm making? And what what does that mean? And I actually was like, on a walk with my husband, and we were talking about this. And I was like, it's so interesting, because I know you don't believe that I'm more lovable, if I'm making more money. But somewhere along the way, I had this subconscious belief that I created is like, I'm more valuable, if I'm making more money. And that valuable piece is like, and I knew that I needed to unwrap that and unwire that because I don't actually believe that's true. But it was a very big identity shift when I was like, I'm intentionally not going to be launching, like I literally launched a mastermind that was and I think it's important to talk about numbers to it was gonna make $100,000. And I had to refund, everyone that signed up for it, because I realized that I proactively did it. And I, there was part of it that I was doing, because I thought that I should be doing something at that stage. Because like, hold on, Keisha, you gave yourself this opportunity to have space to be with your first baby, like, like, soak it up, and like, see what you can learn when you slow down. And to your point, just like that was actually it's so much more comfortable for me to go at a really fast pace. And, you know, like even the narrative like of Oh, I do so well, in chaos. I'm like, I don't want to do well in chaos. Like it's chaotic. And you don't know what he's waking up.
Jessica McKinley Uyeno 11:51
Yes, thank you for saying I hear my clients. One of the things that I have them unwind all the time is that I operate best when I'm busy. And that like I really I like be I prefer to be busy because and it's like, because why? And thinking of the the opportunities and the life pivots that become like yes, maybe on a regular Monday through Friday, you operate best when you have like a full agenda of things that you're doing you like to be doing. However, there's a difference between that and thinking that you feel calm in busyness, then how about developing those skills of feeling calm in the space, or just the disclaimer of what I just said in the first quarter. And thank you again for saying like, how much you were making it different levels. One of the reasons I started this podcast was because I wanted to give more transparency into the bias of my business into the numbers into the failed launches and the successful launches. And I talked about numbers all of the time. In fact, I email an annual report of my businesses numbers every year to like all of my email subscribers, because obsessed that if I think about value about like, what I would love to know from you, from my biggest mentors that I look up to, it's like, I want to know I can tell so much about numbers. Not everybody is that way, but like in the spreadsheets, it's really hard in an influencer centric world to understand who is really successful in the ways that matter to me. And yes, like you said, there's a balance because the numbers aren't everything. And there are so many different ways to measure success, but it kind of makes me wonder for you, like you've done all the like by all accounts, you do it big when I first met you, you were in the fitness coaching space and even before all of the accolades of like, empower her podcast has 10 million downloads and your real estate investment business now with your husband has 5 million are talking about I had to look up what AUM means Asset Management and and you posted major live events and power her live that I spoke at last year and you've attracted some heavy hitters to and I want to talk about that a little bit later. But people like Jamie Kern Lima who is absolutely an idol of mine, you know, and yeah, she's amazing I witnessed tell you that you remind her of Oprah who's like one of her friends not just do you know that I
Kacia Ghetmiri 14:43
literally almost peed my actual pants. I will. I was I was 34 weeks pregnant, as you know, but I was like I am going to when she said that there were so many pictures of me going watch like you're comparing me to Oprah. She texts me like she's just like she actually texted me like ask I'm doing I'm like she's Incredible tangent,
Jessica McKinley Uyeno 15:01
all of that to say, right, it's like, yeah, it's easy to look at your resume of your career of all the things that you've done. And you're like, okay, the numbers show that I am finding success in these lanes. But you've also pivoted so many times. And, and we have this in common, where we talk about how we're like, okay, that phase of my life is now complete. Burn it down onto the neck. Yeah, that but strategically, when you're thinking about this next phase, this phase of pivoting into a more spacious place where maybe income is coming in more diversified and definitely more passive, and figuring out who you are, when you're not that active earner. Do you find that this pivot is similar to the pivots that you made? In terms of the questions you were asking yourself before you made the your pivots in your life, like when you guys moved to New York, and you left Google or when you move to San Diego, and you decided to start the podcast?
Kacia Ghetmiri 16:07
So this pivot is an identity shift to the s, am I at my actual core, the pivot of jumping into motherhood, and this season of business is way Jolteon than I could have ever anticipated? Just to be really honest, the pivots that I've done in my business have actually felt a lot easier because I go back to the core questions of like back that knee Keisha prior to being mom, Keisha in addition function, right? What asked myself, okay, have I done the thing long enough to determine whether or not I want to continue forward with it? Because sometimes when we start something new, we suck at it? And I mean, everything I start new I suck. Yeah. So it's like, Have I done it long enough with enough us to know that I have, like been able to like, I'll be able to look back and say, I actually showed up and tried the thing. Because I think when we start something new, when we suck at it, we don't want to do things that we suck at. So we quit proactively never knowing what could have happened if we could have kept putting our reps in. So I have to ask myself that, have they done it long enough? Not just long enough in terms of tenure, but with enough heart and like in the aligned way? Am I doing it the way somebody else is doing it? Even though that's not aligned for me, like really asking yourself and getting honest, because you're the only person that actually knows if you're putting your heart into it. And people can feel it, if you're doing it because you think that you're supposed to do it, or you're doing it the way somebody else is doing it? Because that's what you think you quote unquote, should do? No, no, how can you do it your way with your twist? And then I also always am asking myself, am I is what I'm doing now contributing to the vision that I have for my life one year from now? Or is it taking away from it because we're never like, we're never just staying still we're either making progress towards something or we're regressing. And the questions that I was asking myself prior to us getting pregnant, was like, What can I do now to set myself up for a version of me that I don't know who that person is yet? Right? Especially with this big shift of motherhood? I don't know who that person is yet. But what can I do to set her up with optionality, which is why we decided to go super hard on real estate where we took all of the active income and just started pouring it into Airbnb and mid term rentals and things that we're doing now. Because I was like, this version of me one year from now that I don't know, she needs options, and she needs space. And everything that she's doing is so active. But let's take advantage of that. So I launched retreat after retreat after retreat, high cash volume type things that I really loved, that were super aligned that I could put my whole heart into, and then just drive that money into other things, right. And I'm saying that because I know that this is really important for you and your community to have these transparent conversations about money. But it is the mindset of it to anyone listening into this, it's like is what you're doing now getting you closer to where you want to be in a year from now or further from it. And are you willing to make adjustments, because the interesting thing too, is like, I'm also not someone who believes that it's always going to feel aligned, where like, it's always going to be in flow state, or like, you're always going to feel great doing something like sometimes the grind seasons are required to get it going, but it's not sustainable long term. So when I'm doing something new, it's like, okay, I need to make sure that I'm giving myself time to put the reps in so I can get good. So I can like it more. Because when you're better at something you like it more naturally, but also, like, I want to make sure that it's contributing to the bigger vision, this transition into motherhood and asking myself what do I want to do now is also a very different question, because I could work as many hours as I wanted to work before. I've been an entrepreneur for nine years without kids. So I never was conflicted. My heart wasn't into places of like, should I be working? Or should I be with my child? And like, what do I what type of help do I want and I could not have anticipated to be honest with you dress I really thought I was just going to do things the way that I did it before but with like a sidekick. I was just like, I'm just gonna have a really cute Half Persian baby with me just like Hello, this is my little buddy and I'm just gonna do everything the same, but I don't I don't feel that way. So now when I'm now the question that I'm asking myself is like, what is worth it to me in terms of it's going to be fulfilling, there's a good ROI on it. And it's something that I would be proud to develop hoping to the person that can get better at that. And those are the questions that I'm asking myself now. Well, what do I want to do to get better at? Because that's I'm also an example to this little human now. Yeah, you know, oh
Jessica McKinley Uyeno 20:09
my god, that's so good. I just was sharing my story. I took my daughter to the park yesterday, and I actually had quite a day full of, you know, calls and interviews and whatnot. And then I like to take my daughter to the park, like once a day. And yeah, while I was there, I was thinking about I live in a town where it's really, it's kind of a bit of easy to get what Keeping Up with the Joneses type deal where all of the kids are in all of the things my son's seven now. So it's like, oh, soccer, and baseball, and lacrosse and swim and all of the things. Yeah, thinking about, like, if you want to teach your kids that they can do anything, and be anything, my favorite way to do that is to just do what I want to do and be what I see. As an example. Just sign them up for all the things and have them so busy that by the time they're my age, they're like, Well, I just thrive in busyness. And yeah, just to be in the chaos. And that's how I thrive. It's like, if you want to know who you are in space, you kind of need to experience space. And maybe we don't even give those kids enough space to think
Kacia Ghetmiri 21:17
it's so interesting, just because my mom was recently here and visiting for a week and I was having this conversation Oh, so great to have her here. And she's like me just 20 years older, we were talking about my childhood and what she did that I love so much. Now as a mom, I'm reflecting back so much more obviously, on my own childhood, where I was encouraged that I like to do anything like I did volleyball and dance and pageants and soccer and basketball, like literally everything, but at different chunks. Like I wasn't, it wasn't like I was so so busy that I was doing all these things at one time. I did it. But I had to commit to the whole season and showing up to the thing that I said that I was going to do. But I was also it was totally fine for me to quit that thing. And just do it one time, for example, one season of soccer one season of basketball one season. And I was like, You know what that created in me was this willingness to be brave to start new things, and to try things but still show up to my commitment. So I'm not flaky, but I'm really open. So I'm like the bravery roll is rewarded of like, it's so brave of you to try this. cheerleading. You've never done cheerleading Oh, it's so brave of you to try this new thing versus my husband did baseball. And it was like be the best. And there's no right or wrong way. But I'm like, it is interesting how that manifested into our adult life. And I want our son to like have a lot of creative outlets and to get to try a lot of things. But to the point where like, if you decide that you don't like any more than great, you can move on to the next thing as long as you fulfill your commitment. And that's a really weird, like realization that I've been having. And I
Jessica McKinley Uyeno 22:40
love that. I mean, you're so right, like, as soon as you have kids, all of a sudden, it's like this whole lens on your own on your whole paths. And when I'm thinking about my future, right, I talked about on the show the difference between thinking about your future, and then building from your, your past of what's always been versus building from your future. And it seems like the answer you gave before about like, is this pivot different? Like, of course, it's different. But one of the questions that you were always asking yourself was, what does future me require of me now in this lesson in order to prepare, so like tactically? Would you say, how much time or effort? Or do you have a strategy for how much you put into planning for those next seasons versus just jumping in getting into the suckage? And the phase where we
Kacia Ghetmiri 23:34
answer this more tactically, but it really is a continual mindset, I really focused on trying to be present where my feet are. So I'll literally have my feet print, like in the ground, and at least once a day, I'll be asking myself, like, what am I so grateful for from one year prior version of me? And what am I doing now to contribute to one year ahead of me, and then grounding in the current, right, so it's always this toggle between one year ahead and one year prior. And the way that I do that from even like a tacticals perspective is like this is dorky, but I've done this every single day since January of 2014. Where every time that I brush my teeth, because I brush my teeth every day, even in post policies, I still have brush my teeth as I brush as tooth, but we do the full Sonicare rotations because you know, my husband was a dentist. And during in the morning when I brush my teeth, I'm thinking about like what I'm excited about for the day. And I'm priming my brain. I'm a huge believer in positive psychology, which means like you're not responsible for your first thought. But you sure as hell are responsible for your second thoughts so that when you have to own and then that that's the morning so I'm priming myself to get excited for the day because I want to show up as like an enthusiastic version of myself with also giving myself permission to have the contrast of all the emotions but you get that at the end of the day when I'm brushing my teeth. I'm thinking about what I'm proud of myself for and it can't be something that like other people would clap for. For example, I have a very squirrely like ADHD brain. So if I sat down and I wrote copy, I'm like, hey Keisha, as I'm brushing my teeth. I'm proud of you that you focus on this thing that you often would say that is difficult for you, but you focus on you got it done. or I'm really proud of you for how you showed up for that conversation or you stood up for yourself, you advocated for yourself in this way, you treated this person really kindly, you wanted to snap your husband instead, you were like, No, I didn't, you did it right, whatever that is. So I'm almost like, on a continuous basis daily, reminding myself to be proud of myself for this current version of me. But when I'm thinking about creating something, I'm playing it out to one year ahead. And I actually only go one year ahead, because I've noticed how many pivots I've had in my career thus far, that I'm like, if I'm going to start something, I'm like, okay, one year from now, do I think that I'll do this? And do I have enough space to iterate it a few times along the way? Does this make sense for the direction that I want to go? And do I want to get good at the skills that are required to make me great at this thing? So take podcasting, right, for anyone listening that has a podcast, you're gonna suck at the beginning, everybody does. It's just gonna be awkward, because like, especially if you record episodes by yourself, you're just like, I'm talking to a wall. This is so weird. But I'm like, do I want to get good at the skills of being more articulate of being able to connect with people more quickly? Do I want to be someone who could have conversations with people from all different backgrounds do I want to be someone that can create content where I don't get instant feedback, like recording a solo episode, like, I love those skills that I want to create, and one year ahead version of me, she's going to benefit from building those skills, regardless of if the podcast gets 100 downloads or 100 million downloads. So so when we think about things that way of like a future version of us, and one year in terms of the skills required to get great, I'm actually making a lot more decisions from that space. And, you know, that's how I've made the decision with events to even where it's like the connections that the women in my community are making me showing up as that version of myself, do. I want to continuously get better at speaking and connecting with people in person. Hell, yeah. Do I want to have like, these connections that I built from like speakers that I've had at my event to contribute to a future version of me who has optionality should do things with those speakers? Hell, yeah. It almost gives us more skin in the game to show up through the sucky season where you're trying to build the skills because you recognize the gifts that you're giving to her. You won your heads. Oh, good. Yeah.
Jessica McKinley Uyeno 26:59
Like if I'm thinking about my future self right. Now, the question that just pops up naturally is like, what's the difference? Like, what is the difference between? Yeah, and yes, there are skills? And yes, there are like actions and habits that we're taking. And then there's also just like, she thinks slightly different thoughts than I think. Right. And so when you weren't making the leap into podcasting, because I mean, in some ways, it's not a big leap. And in terms of definitely in terms of a business and revenue and what it was like, sometimes people come on, and they have podcasts forever, and they never monetize it, or they don't really know how they're going to do it. Like people always ask me to, like, how do I get in rooms? Like, I know that there are people that have asked me, how did you get on stage with Keisha? Right? Like, what, how do I get in rooms with heavy hitters difference makers? And I'm wondering if that question in itself is flawed, or that we're focused on the wrong thing when we're asking it, but what do you think? Can you share what thoughts you had about you before you started the podcast and started reaching out and pretty instantly, like within your first 10 episodes, you had some really notable people on your show? What was the thought you've had about you about your mission, your podcasts or even for the events that helped you not just have the balls to reach out to these people, but for them to actually desire to be a part of it? Oh, gosh, there's
Kacia Ghetmiri 28:24
so many directions, I can take this. But the first thing is, I just decided that the difference between me and someone who's done the thing at a higher level is they put more reps in, and that's it. I never put people on pedestals. And I've helped hundreds of women launch podcasts. And this is this comes up in every single cohort of women. They're like, okay, but I want to get this person on. I'm like, well, you're telling yourself a story that this person is more valuable is not attainable, is better than you're like, we need to disconnect that because maybe they won't say yes, for example, I have damned Oprah so many times, and she's never responded to me, but that's okay. Because when she does, I can send her a screenshot of all of these things that I've sent her over the years. The first thing was like, What's the worst that can happen? If you ask someone? The answer is no. Okay, great. That's not gonna kill me. So I think it's like the perspective first and foremost is like that you believe that you deserve to be connected with anyone that you desire to be connected with and that you add value regardless of your current state, or tenure and what it is that you're doing. So I'm like, I do believe that I can add value to someone like we'll use the example of Jamie Kern Lima. For those that don't know she's the founder of IT Cosmetics. She's the first female CEO in L'Oreal's history when she sold her company for 1.2 billion with a B dollars. And she's such a huge advocate for supporting women. She has seen so much more success from a financial perspective in her business than I have. But I still believe that I can add value to Jamie Kern Lima in her life in some capacity maybe I don't know exactly how that is, but I do believe that I can. And so I think it's almost like level setting your own expectations of like not putting people on different pedestals because they've done something longer or they've seen more success, I think it's just reps. Secondly, actually adding value. So a lot of times I get people that will DM me like Keisha, Hey, I see you have a big podcast, I'd love to be on your show. And I'm like, Dude, I was like, right, yeah, you get that? And it's just like, Okay, you're not thinking about the lens of like, how can you add value to that person? Right, for example, like I was a huge fan of Jamie Kern Lima before JB, like, said that she would come to my event. And so it's like, I would share stuff I would share about her book, like I genuinely like loved supporting her. But also, when you stay in your own lane, and you collaborate with people and you support other women and you embody an authentic version of yourself. People can feel it. So for context, I'll use her as an example because I think this is important for people to hear. I had my first event I hosted in 2021. And it was 500 women, and it was in Phoenix, Arizona, I reached out to Jamie. So Jamie had been on my podcast twice. And I reached out to her like in her DMs and I knew it was someone on her team that was there. And I asked if they would be willing to donate 500 books for swag bags. I actually didn't think they were gonna say yes, because I was like, I don't know. That's like a lot of like, that's, you know, $10 a book like, whatever. But instead her assistant, Sarah was like, hey, Keisha, we've been watching what you're doing for women in the podcasting space. Like Jamie loved her conversation with you could I actually call you real quick, and we can chat about this. She calls me and says that Jamie wants to fly and surprise the women in my community to come and do a keynote which she's normally paid six figures for and fly herself there on my dad her private jet to pay for her flight and surprise the women in my community because she wants to, like she wants to support what we're doing. Whoa, right. Like, I literally was sobbing, I was so excited. And it was like, it was such a validating feeling for me, where I'm like, wow, someone who I respect is like saying, Hey, I see you the way that you're showing up. Like, I'm so proud of you. I want to be part of it. And I think the reason that she did that is because she saw that it was real for me, right? Like when you're showing up consistently, and you're adding value, and you don't care about vanity metrics on like, likes on your posts, and you're just doing what feels aligned for you. There's something about this vibrational energy where guests, she's seen so much more success from a financial perspective in business. But gosh, like, you can see it in someone else. I can see it in your desk. That's where it's like, please come speak on this like for people that are asking how do you get on people's stages, like be yourself and get focused on adding value to your community that people pay attention to it, like I knew that I wanted you to speak at it, because I knew you had a cool perspective. But also I see the value that you add to your community. I'm like, Okay, if she's going to add that much value to her community, she's going to do the same thing to me. Right, and to the women that are in my community. And I want to give her the opportunity to do that. Because I see like, it's just a mutual like, vibrational match, even if you're not at the same stage in terms of like your financial success, or whatever it is, or like me and Jamie right? So I guess I think like, yes, maybe the question to your original question. Yes, maybe the question is flawed, but I think first it's level setting. Number two getting really focused on doing you rather than worrying about what other other people are doing. Because I can't even tell you how many people come to me like how do I get blah, blah, blah, my podcast? Or how do I get this person to speak at my event? I'm like, do you and do it really well. And those people like and build up your own community and those people are going to want to connect with you. But also why don't you connect with everybody around you along the way and bring everybody up together? Like that's what it's about. Rather than just like this person with this big name. I wasn't trying to put together an event so I could have people like Jamie currently Miss speak at the event, I was doing it because I wanted the women in my community that listened into my show to get to connect with each other and I was gonna do whatever I could to bring the best speakers I could to add value to them. That's it. And it worked. And that, you know,
Jessica McKinley Uyeno 33:42
really did translate. I mean, even as someone who was in the both onstage and in the audience, I remember one thing that you did say, and another one of your speakers also reiterated because of course you guys share common values, which is why they were attracted and Jamie Kern Lima wasn't the only like, notable name up there on stage like really vouching for you and the authenticity of your mission. But one thing that you had said was like, after this event, I know a lot of you are gonna want to connect with the people on stage. But don't miss out on the opportunity to connect to the people right and left of you who are removed now moves now because they're going to be blowing up and then you're going to be trying to connect to them, then, instead of building these relationships authentically, if you're sharing the same mission, if you're really doing the things there are so many people out there. I know I loved when during the pandemic. John Krasinski like did that some good news. Did you see that? Yeah. The special thing about that is that there's so many just every day, non recognized like heroes and essentially, like really incredible human beings who have so much value to add. And they're just Yeah, untapped resources. Yeah. And so starting there, I think it's such good advice and It is tactical for for those of you who are like, okay, great. So you're saying, I have to wait a while? And but the truth is, is that like you were never going to be able to just start a podcast out of nowhere if you hadn't been pouring into the fitness coaching community in a different way and building those relationships and practicing that and putting yourself in a, in a place to elevate people in that way. Yeah. So that like, yes, it is one of those things, we're just it's the reps, and it's yet the
Kacia Ghetmiri 35:31
time, it's also the calling of your shot, right? Because I think the one thing that I would say has been really helpful for me, in building the business to the level that I've built it and giving myself the optionality now, which I know is a huge part of like what you guys talk about on this podcast, but it's like I showed up and I put the reps in, but I also brought my community along, like I pulled back the curtain, I was like, I don't know the answer to this. And here's how I'm figuring out this is what I want to do watch me figure this out. Even like with this postpartum journey, it's like, I mean, for some people, it would be really embarrassing to launch a program and then refund, like 1000s and 1000s of dollars. I mean, 100,000 agree funding, and then I publicly talked about it on my podcast and on social media. Why? Because this is what we need to talk about. And what it does is it feels authentic, because I feel like I don't have to pretend because I'm like, I'm stumbling right now. Like, I'm trying to figure this out, like right after this call, like, I don't have to pump the milk out of my boobs. Like, I'm in that right now. But I think that people can feel when it's real. But also, if you're going to share the highs, also be willing to share like the tough parts too. And, and the transitions because people respect that. And it creates this readability within your community where people are down to support you with whatever that is. And it's because you're down to support them. And you're not trying to hide behind this level, or like this disguise of perfection. Like, I've stumbled so much publicly, like my husband was literally saying to me the other day, he's like, a lot of your content is like the thing that you started, and then you decided not to do that anymore. And I was like, oh, yeah, sure it is. But like, that's because I think then people recognize that. And they can see that as something that they can do to like, you don't have to stay stuck in the same thing. If it doesn't feel right. Yeah.
Jessica McKinley Uyeno 37:07
And also, you're ahead. Are you like, Okay, this is the goal, and then kind of set it and forget it? Or do you reverse engineer or are you just kind of like, I'm heart driven. I'm gonna go with the flow.
Kacia Ghetmiri 37:16
For weeks postpartum, I spoke at an event. And at that event, I was connecting with some women afterwards. And I was unapologetically telling them that this was my multi million dollar a year, meaning I wanted to become, I wanted to focus on my fitness and get way in better shape than I did before having a baby. Because after having a baby, I'm like, I can do anything now. I just feel stronger, like body wise. And then number two, I was like, I want to show like women that I could have a million I've never had a million dollar revenue year with the empower her brands like solo. I was like, I want to have a million dollar year. So I can show people you can get MILFy and you can become a millionaire. Or you can have a million dollar. Yeah. And then I realized afterwards, a couple of weeks later, I was like, Why did I create that goal? Is that an aligned goal? And am I willing to do the work that's required in order for me to get to that goal? And what I realized felt even more aligned was like, what if I created the idea that I take home 500. And I'm just telling you right now versus my level, I was like, I'm taking home, taking home and just empower her brand taking home $500,000 This year, but only working 25 hours a week. And I was like, what feels more aligned for me is to figure out because again, if we're thinking about one year ahead of me, I would love to have the skills before we try for number two, because we want them to kids. Like before we try for number two, I would love to have the skills and the belief that I can have a $700,000 revenue year so that way I take on 500, right $700,000 revenue year, and I only worked 25 hours a week because I do not currently have the belief that I can do that. Because I can't look to my past and say I've done it before because number one, I've never been a mom. And number two, I've never worked 25 hours a week in any capacity. Because I was obsessed with what I was doing. I was working all the time, and not in a burnout way. But like it's just like I didn't have another thing up and now you have let you up. Exactly. So honestly, the narrative that I'm even like thinking about like repositioning is I am like I kind of now I want to be an example instead of being this example of like, look, I got in really good shape, and I earned a million dollars. So you can do it too. It's like, but why? Like, wait, look, I learned how to build my business in 25 hours when I used to work 50 And I made the same revenue that I made last year, like I want to do the same revenue as I did last year, which is why I picked that number, but I want to do it in 25 hours. So like my goals did change. So it's very tactical, but it's also like a very cool mind shift because also one of the things that I purposely did for this for like first couple months that I'm coming back to work is I have mom Mondays because I am an entrepreneur for the last nine years and Mondays used to get me so hyped that I would like hit the ground running like go mode and instead I purposely we don't have a nanny coming on Mondays because I'm like, let's see who you think you are when you're not straight out the gates on the starting of the week. And I think that will change eventually to be honest with you but for the next like two ish months. I'm doing my Mondays which means like I'm midday, because I want to feel uncomfortable with not being quote unquote productive, when in reality, one of the most productive things I can do is raise the next generation. But truly, it's like, it feels uncomfortable to me to do that. And I'm like, ooh, that means that you need to learn something new. It's
Jessica McKinley Uyeno 40:15
so good. Because really discomfort is the currency to our dreams. And if you're talking about growth, right, like growth, growth, growth, that sounds like a positive emotion. But in my experience, most of my growth actually feels like a negative vibration in my body when I'm in it. And then what people really want to experience is pride that comes after the growth. We want experience. Yeah, but you're not going to feel proud. If you just did the same thing, you know, that you're good at doing. And you're always going to doing it right. And yeah, more of it, I find is like, you can't quite feel the same level of pride. If you are just like, like I said to like, when I first hit 200k, which was like, I remember, it was like a benchmark in my mind that I was like, I just wanted to educate, I wanted to educate. And once I hit it, my goal, like in my three year plan was to then do 500k, and then do a million the year that I hit 200k I also had my second baby. So it was kind of like that, yeah, MILFy money, like, you know, it's like, I'm gonna have I'm gonna birth a child, and I'm gonna make 200k. And then when I went to look up my next year's goal, and I was like, sitting down at it, I was just like, this doesn't excite me, like even a man million dollars, even though it feels inevitable. It's something I definitely want to do. It just wasn't the thing anymore. And I think that that might not be relatable to some people listening to the show. But yeah, hell yes, it will feel relatable to the people that have gotten into that place where like, you've, you've gotten to a place where you've proven to yourself, I know how to create revenue, I know how to make money for everyone that's listening to the show, like, you want to get that skill under your belt of like, I could lose everything. And I could just create revenue with my brain. That's amazing. Yeah, then also the time component. So then last year, I decided, right, same thing, I want to do a maintenance year in money, like, we're just make the same amount, and I just want to work less, I want to take my whole family to Costa Rica, I want to like pull that out a bit. And I don't want my my offers to stop running. So I hired other coaches for the first time I like put in some infrastructure in there, which was, yeah, it was so uncomfortable. I had to remove my email app from my phone, because I knew I was attached my assistant sending out the emails and be like, like, she said it this way, and I want to say it this way, or whatever. And it was so uncomfortable. And then I knowing Actually, I did slightly less I did slightly under 200k This year, knowing that I always promised my audience that I'm going to email them all of my numbers, and I'm gonna have to email it would be like, if you said you have this like, thing that you're kind of trying to hide, you're like, Oh, I've refunded 100k Once you say it out loud, you're like, I'm just free. I can be I can do anything. I can make all of the mistakes. And then I could tell everyone about it. And nobody died.
Kacia Ghetmiri 43:20
Yeah, sure. And people actually want to work with you more. Like because it's just like it's real. And to your point, like you mentioned earlier, like in this like influencer space too. And like people that are building online businesses. It's like they're like, this is how I did 100k launch but it's like, okay, but you're you have in your marriage. What's your health? Like? Do you get to be present with your kids? You have girlfriends? Do you? Did you just do one lunch that year? And that's what you are talking about over and over and over again, right? Like, we don't actually know so it's like, I think your embodiment like for anyone listening in like find yourself in the story. Like as we're giving numbers and stuff, find yourself and your personal story, but also like the embodiment like that is a goal to have like, how do I want to be as a human being like, and then how does that affect my marriage and my female friendships, my relationship with my mom, my relationship with my son, like, I want to be this like lit up person, which means I'm not going to create a goal that I'm not going to like the person that I am I in pursuit of the goal. Because if that if I'm not gonna like that person, then the goal has to change. That's it because this is What is guaranteed is like the people that I spend my time with, like John C. Maxwell has a quote that says Success to me is when the people who know me the best love me the most gal like my husband and my son, those are the two people that I care the most about what they think about me outside of what I think about me
Jessica McKinley Uyeno 44:33
occasion. I'm just so grateful for this conversation. I know people are going to really resonate with not just your words, but like the season of life that you're in. It's really freaking hard. And it's also really amazing. And I've been watching you you guys have to go over and follow Keisha and all the places and our podcasts and our Instagram. She's going to tell you where in a second. But I've been watching you talk about how like annoying it is that people always just talk about all the bad parts. I have this space and it's so, so refreshing. I felt kind of the same way of like, realistically, I had a much different experience with postpartum with my son and my daughter, and those experiences are just so different. But in general, I chose to decide to focus on all of the amazing parts of it. Yeah, same thing with all of the areas of life right with your business. In whatever season, there's so much growth that can come from refunding 100k worth of programs and just knowing that you could do that and have your own back and then rebuild in a completely different offer is that is so thank you so much for coming on the show. Where can people find you if they want to get more of your spicy Marg life in your life you guys will know about.
Kacia Ghetmiri 45:55
My podcast is called empower her. It's Monday Thursday podcast. And my husband Cena and I are also starting a real estate podcast soon here too, which is gonna be so fun. But my favorite social media platform is Instagram. You can find me at Keisha, get Mary Kay CIA, I have a really tricky name to spell, but it'll pop up. And just seriously, thank you so much. I love what you're all about just as a human being. So I'm so honored to be on your show and to get to chat with your community. So thank you so much for having
Jessica McKinley Uyeno 46:20
me. My pleasure. And I will just say to for those of you who want to be one year from now, having conversations with people who when you have these conversations, you get off and you just like explode into a notebook all of your ideas like how I feel I've just after talking to Keisha every time I'm around you, right? Like, I just really do think what she said, go back and re listen to it about leveling the playing field and then doing you and really align like what matters to you and believing in your mission so hard. I just believe that what I was doing was so so valuable that it was easy when Keisha said like, okay, submissions for speakers. I was like, Oh, hell yeah, people would love this story. Like I didn't even think twice. And at the same time, I was just so grateful. I love your community. And I've I've really enjoyed meeting all of the people there as well. Thank you. So we use the milk out of your boobs and thank you so much for coming on. We'll see you soon. Thank you so fun.
Kacia Ghetmiri 47:19
You guys. Have a good rest of your day and I'll talk to you soon. Bye Gage.
Transcribed by https://otter.ai