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35. Building a Franchise with urSwim Founder & CEO Marina Mentzel


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Building a business is one thing. Building a business that can scale beyond you, support your life, and eventually become a franchise is a completely different game. 


In this episode, I sit down with urSwim founder and CEO Marina Mentzel for a transparent behind-the-scenes conversation about what it took to go from teaching swim lessons herself to building a seven-figure business and expanding into franchising. And yes, we get into the sexy stuff: what it actually looked like behind the scenes, what she got right early, and what got a whole lot less cute as the business got bigger.


Join us this week as Marina shares what it really takes to build a franchise model, what kind of entrepreneur should franchise versus start from scratch, and why support systems are not optional if you want to scale without losing your mind. Marina also opens up about the realities of growing a company while raising young children, the importance of founder evolution, and what it means to keep building toward a long-term vision without getting stuck trying to avoid mistakes.


Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!


What You’ll Learn from this Episode:

  • How Marina turned a swim lesson service into a seven-figure business.

  • Why listening to the market early on helped shape urSwim’s growth strategy.

  • The difference between growing a business and building one that can franchise.

  • What qualities make someone a strong fit for a franchise model.

  • Why support systems and mentorship can accelerate growth and reduce costly mistakes.

  • What Marina learned from hiring her first director of operations.

  • How different stages of business growth create different leadership challenges.

  • Why work-life integration feels more accurate than work-life balance for Marina.

  • How Marina and her husband use regular check-ins to stay aligned on goals at home and at work.


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